About Us
GENE & GENE
Since 2013, we have transformed our academic research, centered on genetic heritage, into a lifestyle brand that offers personalized health solutions for a journey where you can explore your mental and physical realities. Everyone should have the opportunity to access their genetic information—starting with you!
Our Team
12 years of academic work in the field of personalized genetic-based health solutions
High performance athlete training and coaching
our vision
Drawing strength from our innovative spirit, we aim to add value to every life we touch.
our mission
We aim to give everyone the opportunity to access their genetic information.
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Sensitivity
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Productivity
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Innovation
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Reliability
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Security
GENE & GENE
Check out our core values.
Scientific approach, human-centered thinking, and transparency! At GENE & GENE, we provide reliable insights to help you make informed choices on your journey to a healthier life. Every step we take is shaped by a commitment to long-term benefits and respect for individual differences.
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GENE & GENE Logo Concept
Every genetic code carries within it time, the past, and the future. Humans are not only the product of these codes but also the beings who interpret and give meaning to them. The logo designed for the brand GENE & GENE represents an abstract reinterpretation of DNA — the fundamental building block of life — through symbolic and formal language.
DNA, as the purest structure encoding information and identity, holds the genetic heritage passed down through generations. This heritage is the essential element ensuring the continuity of both individual and collective existence. The design and simplification process of the logo simultaneously reflects a search for essence — an effort to distill information into its most refined form. As knowledge flows and evolves, it manifests through the most fundamental and powerful symbols.
The design journey spans from the organic, hand-drawn DNA helix at the top, transforming into an abstract, simple, contemporary, and minimalist logo at the bottom. This transformation offers a journey from complexity to simplicity, from naturalness to symbolism.